Privacy Policy

Effective Date: November 9, 2026

This Privacy Policy explains how Anchor Demand, Inc. (“Anchor Demand,” “TrafficWhale,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information through trafficwhale.ai, the TrafficWhale platform, our ad credits and Partner Offers, and the ads we place on partner websites (together, the “Service”). Capitalized terms not defined here have the meaning given in our Terms of Use.

1. Information We Collect

Information you give us

• Account information: your name, email address, password, business name, and the website or app you want to promote.
• Campaign information: your ads, links, targeting preferences, and other campaign settings.
• Billing information: your billing name, billing address, and plan details. Payment card details are collected and processed by our third-party payment processors. We do not store your full card number.
• Communications: messages you send us, such as support requests and feedback.

Information about Partner Offers

When you browse or start a Partner Offer, we collect the offers you click, the date and time, tracking identifiers that link your offer activity to your account, and completion, reversal, or chargeback status reported to us by the Partner. Information you give directly to a Partner on its own website (for example, when you sign up for its trial) is collected by that Partner under its own privacy policy.

Information collected automatically

When you use our website and platform, we and our analytics providers automatically collect information such as your IP address, device and browser type, operating system, pages viewed, referring URLs, and actions taken, using cookies, pixels, and similar technologies (see Section 4).

Shopper information from ad placements

When our ads appear on post-purchase thank-you pages and other placements on partner websites, we may receive limited information about the shoppers who see them, such as IP address, device and browser information, approximate location, ad impressions and clicks, and information the host website shares with us about the placement. We use this information to place and measure ads, filter bots and invalid traffic, and prevent fraud.

2. How We Use Information

We use personal information to:

• create and manage your account and provide the Service;
• process trials, subscriptions, top-ups, renewals, and refunds;
• track Partner Offer activity, verify completions with Partners, and add, adjust, or reverse ad credits;
• place your ads, deliver and measure traffic, and report results to you;
• detect and prevent bots, invalid traffic, fraud, and abuse, including offer fraud;
• send you service messages, such as receipts, billing notices, trial reminders, and account updates;
• send you marketing about TrafficWhale, which you can opt out of at any time;
• understand how the Service is used and improve it; and
• comply with legal obligations and enforce our Terms of Use.

3. How We Share Information

We do not sell or rent your personal information for money. We share information only as described below.

• Partners, for offer tracking only. When you start a Partner Offer, we share the information needed to attribute and verify your offer completion, such as a tracking identifier. We encrypt this data, and we share it only for tracking and verification, not for Partners’ marketing.
• Service providers. We use vendors to host the Service, process payments, send email, provide analytics, and support our operations. They process information on our behalf and under our instructions.
• Advertising and analytics providers. We use tools such as Meta Pixel and Google Analytics on our website to measure and improve our marketing. These providers may collect information about your activity on our site and other sites (see Section 4).
• Legal and safety. We may disclose information if we believe it is required by law, legal process, or government request, or to protect the rights, property, or safety of TrafficWhale, our users, Partners, or others, including to investigate fraud.
• Business transfers. If we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction.
• With your consent. We may share information for other purposes with your permission.

Shopper information. We do not share shopper information collected through our ad placements with merchants, Partners, or other third parties, other than service providers that process it solely on our behalf, or when required by law.

4. Cookies, Pixels, and Analytics

We and our providers use cookies, pixels, and similar technologies to keep you signed in, remember your preferences, measure traffic, understand how our website is used, and measure and improve our advertising. These providers include Meta (Meta Pixel), Google (Google Analytics), and other analytics and advertising providers we may use from time to time.

You can control cookies through your browser settings, opt out of Google Analytics with Google’s browser add-on, and adjust your ad preferences in your Meta account settings. Where required by law, we ask for your consent before using non-essential cookies. We treat Global Privacy Control (GPC) browser signals as a request to opt out of the sale or sharing of personal information where the law requires it.

5. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information, including encrypting tracking data shared with Partners. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

6. Data Retention

We keep personal information for as long as needed to provide the Service and for the purposes described in this Policy. Ad credit and Partner Offer records are kept for as long as your account holds credits and as needed to handle reversals, fraud prevention, accounting, and disputes. We keep some information longer when required by law. We do not store payment card details.

7. Your Rights and Choices

For all users. You can review and update your account information in your account settings. You can unsubscribe from marketing emails using the link in any marketing email; we will still send service messages. You can ask us to access or delete your personal information by emailing support@trafficwhale.ai. We will verify your request before responding.

U.S. state privacy rights

Depending on where you live (including California, Colorado, Connecticut, Virginia, and other states with privacy laws), you may have the right to:

• know what personal information we collect, use, and disclose, and get a copy of it;
• correct inaccurate personal information;
• delete personal information;
• opt out of the “sale” or “sharing” of personal information, or its use for targeted advertising, as those terms are defined by law; and
• not be discriminated against for exercising these rights.

Our use of advertising pixels on our website may be considered “sharing” or “targeted advertising” under some state laws. To opt out, email support@trafficwhale.ai or use a GPC-enabled browser. You may use an authorized agent to make a request on your behalf, and we may ask for proof of authorization. If we deny your request, you may appeal by replying to our response.

Users in the European Economic Area, United Kingdom, and Switzerland

Anchor Demand, Inc. is the controller of your personal information. We process personal information on these legal bases: to perform our contract with you (for example, providing the Service and awarding credits); our legitimate interests (for example, preventing fraud, filtering bots, securing and improving the Service, and measuring ads), balanced against your rights; your consent (for example, non-essential cookies and certain marketing), which you can withdraw at any time; and compliance with legal obligations.

You have the right to access, correct, delete, restrict, or object to the processing of your personal information, to data portability, and to withdraw consent at any time. You may also lodge a complaint with your local data protection authority.

International transfers. We are based in the United States and process information there. When we transfer personal information from the EEA, UK, or Switzerland, we use appropriate safeguards, such as the European Commission’s Standard Contractual Clauses.

8. Children’s Privacy

The Service is not intended for anyone under 18. We do not knowingly collect personal information from children. If you believe a child has given us personal information, contact us and we will delete it.

9. Third-Party Websites

Partner Offers, ads, and links may take you to third-party websites. Their privacy practices are governed by their own policies, not this one, and we encourage you to review them.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated Policy with a new effective date, and for material changes we will notify you by email or through the Service. Your continued use of the Service after changes take effect means you accept the updated Policy.

11. Contact Us

Anchor Demand, Inc. (TrafficWhale)
Email: support@trafficwhale.ai